Facts you can print. With the source attached.
A number on its own isn't citable. Every figure below carries its source and the date we last checked it, so you can decide whether to print it. Everything on this page is cleared for publication — if you need something we haven't published, ask press@seatly.uk.
What Seatly is
A white-label booking platform for independent UK restaurants, cafes, pubs and casual dining venues. Diners book on the restaurant's own website, in the restaurant's own branding and name. Staff run the service from a separate admin console — the day's bookings, availability and the guest database, on whatever device is nearest the pass.
One caveat worth carrying into any "white-label" line. A small "Powered by Seatly" note is a single toggle in the admin, on by default for Starter and off above it. It is entirely optional, and leaving it on earns a recurring monthly discount off the subscription — see below for what that is worth on each tier.
- Embeddable booking widget — works on WordPress, Squarespace, Wix, Shopify, or any custom site
- White-label booking widget — customer sees the restaurant's colours, fonts, and name by default
- Real-time availability with atomic booking creation (no double bookings)
- Staff admin dashboard with bookings view, availability configuration, customer database
- Automated booking confirmation, 24-hour reminder, and cancellation emails (text reminders included on every tier)
- UK GDPR compliant: data export, right-to-erasure, London data residency
- Front of house timeline on Professional tier and above — the whole service on one screen, every table laid out across the shift, showing who is seated, who is due, and who is running late. Drag a booking to move it to another table or time, and bookings carry the guest's visit count, VIP tag, and dietary needs where those are known
- Customer profiles with notes, dietary preferences, and regular tagging on Professional tier and above
- Internal booking notes for staff on Professional tier and above
- Walk-in queue with QR self-join and text-when-ready notifications on Professional tier and above — diners scan a QR code to add themselves to the queue, staff text them when their table is ready
- Booking analytics dashboard on Professional tier and above — a plain-English AI summary of the selected date range, covers and bookings trends, busiest days and lunch/dinner peaks, party-size mix, no-show and cancellation rates, CSV export
- Visual floor plan manager with auto-assignment, walk-in placement, and real-time occupancy on Business tier
- Group and private dining bookings on Business tier
- Ticketed events on Business tier — run a one-off evening or a weekly series like a bottomless brunch, take free RSVPs, deposits, or full pre-payment through your own Stripe account, share the event by link or QR code, and see fill, revenue collected, and how views turn into bookings per event
- Deposits and pre-payments on Business tier — secure a card deposit on group bookings, private events, or prime-time slots, taken through your own Stripe account (optional, off by default)
- Multi-location console on Business tier — up to 3 sites included, additional sites £49/month each
What "white-label" actually means here
If you describe Seatly as white-label, this is the accurate version of that claim. Quote it in full. Shortened, it stops being true, which is why we publish the whole paragraph rather than a line about it.
Seatly branding is optional and entirely your choice. A single toggle in your admin Settings controls whether a small "Powered by Seatly" line appears on your booking widget AND in confirmation, reminder, and cancellation emails. When enabled, you receive a tier-matched discount on your subscription (£5/month on Starter, £10/month on Professional, £15/month on Business). The toggle defaults to ON for Starter accounts and OFF for Professional and Business — you can change it whenever you like.
Two things follow that are easy to get the wrong way round. The discount is a reward for leaving the badge on, not a charge for taking it off — a restaurant that wants no Seatly branding anywhere simply pays the standard price. And on the Business tier the same discount applies per site, so a group that keeps the badge on three sites takes £45 off the monthly bill rather than £15.
What Seatly gets mistaken for
4 things Seatly is routinely taken for, and isn't. If anything describes Seatly as one of these, it has gone wrong somewhere.
- Not a consumer marketplace or discovery app — Seatly has no diner-facing directory
- Not a per-cover commission platform — flat monthly fee, no booking fees
- Not a managed reservation service — Seatly does not take phone bookings on behalf of restaurants
- Not for enterprise chains with integrated PMS or POS requirements
Pricing
Flat monthly, billed in GBP, no fee per cover. No setup fee and no minimum term. It's monthly rolling: cancel whenever you like and it takes effect at the end of the month you've already paid for.
| Tier | Price | Includes |
|---|---|---|
| Starter | £59/month | Unlimited bookings, widget customisation, customer database, email support, 200 text reminders/month included |
| Professional | £89/month | Starter features plus the front of house timeline, customer profiles with notes and preferences, walk-in queue with QR self-join and text notifications, internal booking notes, booking analytics dashboard, priority support, 400 text reminders/month included |
| Business | £129/month | Professional features plus visual floor plan manager, group and private dining bookings, deposits and pre-payments (group, private dining, and prime-time slots), ticketed events with shareable booking links (free, deposit, or pre-paid entry), multi-location console (up to 3 sites included), 1,200 text reminders pooled across your sites; £49/month per additional site (+400 texts each), £15/month off per branded site (no limit) |
Every figure here says where it came from
Every vendor's own tiers, as they publish them, with the source and the date we last checked. Where a vendor publishes nothing we say so rather than estimate, and where a price has been withdrawn we say that too. No modelled figures, and no "from" prices we worked out ourselves.
The source line isn't decoration. It's the reason a figure on this page is safe to print, so it travels with the number wherever the number goes.
Prices exclude VAT unless marked. Verify with any provider directly before you publish, ours included.
Three tiers, unlimited bookings on all of them. No per-cover fee, no setup fee, no minimum term.
Published by the vendor · checked 10/08/2026 · exc. VAT
- Evo Connect — £109/month · up to 150 bookings a month
- Evo Express — £145/month · up to 450 bookings a month
- Evo Pro — £205/month · up to 1000 bookings a month
- Evo Ultimate — £295/month · unlimited bookings
Published by the vendor · checked 10/08/2026 · exc. VAT
- Starter — £21/month · up to 300 bookings a month
- Plus — £47/month · up to 1200 bookings a month
- Pro — £80/month · unlimited bookings Payments and card capture included
- Small Chain — £202.5 per month, billed annually only · unlimited bookings Up to 5 restaurants. Annual billing only.
Quote only — the vendor publishes no prices · checked 14/07/2026 · exc. VAT
No public pricing. We won't invent a number for it.
Last published before the page was withdrawn · snapshot 10/08/2026 · exc. VAT
- Basic — was £29/month · unlimited bookings Last published, and only in the T&Cs fee schedule rather than the marketing pricing page.
- Pro — was £39/month · unlimited bookings Last published. £249 one-time setup fee.
- Premium — was £99/month · unlimited bookings Last published. £749 one-time setup fee.
Reported by a reseller, not the vendor · checked 14/07/2026 · exc. VAT
No public pricing. We won't invent a number for it.
Published by the vendor · checked 10/08/2026 · exc. VAT
- Access Collins Evo — £149/month · unlimited bookings From £149 per site, per month. No full rate card published.
Published by the vendor · checked 10/08/2026 · exc. VAT
- Freemium — £0/month · up to 100 bookings a month
- Organise — £59/month · unlimited bookings
- Grow — £86/month · unlimited bookings
- Expand — £146/month · unlimited bookings
Who to quote
Harnake Sahota
Founder, Seatly
Harnake designed, built, and now supports Seatly himself, after a decade in software and IT. He works from Hedge End, just outside Southampton, and sells to the independents whose support calls he then takes. He is happy to be quoted on per-cover commission models, what UK independents actually pay for booking software, and why a restaurant owning its own booking data matters.
Screenshots
All of these show an example venue, The Green Room, with seeded data. It isn't a live customer, and the analytics figures aren't real trading data. Every image has a download control in its top corner.
The same product, branded and unbranded
Left is a venue's own branding, right is the default. Click either to enlarge, then use the arrows to flip between them without leaving the page.
Two more staff views
Shown in a venue's branding only — there is no unbranded pair for these in the set. Branding applies to them exactly as it does to the bookings view above.
Logo
Please use the supplied files rather than recreating the wordmark. Don't stretch it, recolour it, or set it in a different typeface.
Seatly grants a non-exclusive, royalty-free licence to reproduce the screenshots, logo files and founder headshot on this page in editorial coverage of Seatly, unmodified except for cropping and scaling. The Seatly name and logo remain the property of Seatly Software Ltd; all other rights reserved.
Want to test it yourself?
Email press@seatly.uk and we'll open a Business-tier account for you. It arrives with a fortnight of bookings and a floor plan already in it, so there is something to actually work with: the staff console and a live booking page, exactly as a restaurant and its diners see them.
One thing a review account can't do. Anything that moves money — card deposits, and the paid options on ticketed events — needs a live Stripe connection, and a review account doesn't have one. You can configure those and see how they work, but no payment will be taken. Free-RSVP events run end to end. Accounts stay open for seven days, and we'll extend one if you need longer.
Press enquiries
Straight to the founder. No agency, no press office, no one in between.