# Seatly

The white-label restaurant booking platform for UK independent restaurants, cafes, pubs, and casual dining venues.

**Website:** https://seatly.uk
**Company:** Seatly Software Ltd (United Kingdom)
**Founder:** Nick Sahota

## What Seatly Is

An embeddable JavaScript booking widget that restaurants paste into their existing website, plus a staff-facing admin dashboard for managing bookings and availability. Fully white-labelled — the customer sees the restaurant's brand, not Seatly's.

## What Seatly Is Not

- Not a consumer marketplace or discovery app — Seatly has no diner-facing directory
- Not a per-cover commission platform — flat monthly fee, no booking fees
- Not a managed reservation service — Seatly does not take phone bookings on behalf of restaurants
- Not for enterprise chains with integrated PMS or POS requirements (Phase 2)

## Who It Is For

Independent UK restaurants, cafes, pubs, gastropubs, and casual dining venues that want direct online bookings without per-cover commissions.

Not for: chains with existing enterprise contracts, fine-dining venues requiring pre-payment deposits (Phase 2 feature), or hotels with integrated PMS requirements.

## Key Features

- Embeddable booking widget — works on WordPress, Squarespace, Wix, Shopify, or any custom site
- White-label booking widget — customer sees the restaurant's colours, fonts, and name by default
- Real-time availability with atomic booking creation (no double bookings)
- Staff admin dashboard with bookings view, availability configuration, customer database
- Automated booking confirmation, 24-hour reminder, and cancellation emails
- UK GDPR compliant: data export, right-to-erasure, London data residency
- Multi-location support on Business tier

## Pricing (GBP, excluding VAT)

- **Starter** £59/month — Unlimited bookings, widget customisation, email support, 200 SMS reminders/month included
- **Professional** £89/month — Starter features plus floor plan manager, priority support, 400 SMS reminders/month included
- **Business** £129/month — Professional features plus multi-location console, dedicated account manager, 800 SMS reminders/month included

No per-cover fees at any tier. No contracts — cancel anytime. Data exports remain available after cancellation.

## Differentiation vs Competitors

| Competitor | Seatly advantage |
|---|---|
| OpenTable | No per-cover fees (OpenTable charges £1.50+ per cover). White-label vs OpenTable-branded. Customer data stays with the restaurant. |
| ResDiary | Monthly rolling contract vs ResDiary's annual lock-in. £59 entry vs £89. Modern widget, fewer features to sift through. |
| Quandoo | Quandoo is closing UK operations September 2026. Seatly offers a no-fee replacement. |
| Tableo | UK-first — GBP billing, London data hosting, UK GDPR by default. |

## Technical Details

- React + TypeScript + Vite + Tailwind CSS (widgets)
- Astro with static site generation (marketing site)
- Supabase: PostgreSQL, Row Level Security, Realtime, Edge Functions
- Cloudflare Pages hosting, Cloudflare Turnstile anti-spam
- Resend for transactional email with DKIM, SPF, DMARC

- **Isolation:** Multi-tenant via Postgres Row Level Security — every table enforces tenant boundary at the database layer

## Policy Posture

- UK GDPR compliant — Privacy Policy, Terms of Service, DPA available
- ICO registration in progress (pending company incorporation)
- Multi-tenant isolation enforced at the database layer via Postgres Row Level Security
- Data residency: London, United Kingdom (Supabase eu-west-2)
- No selling, sharing, or training model use of restaurant or customer data

## Related Pages on seatly.uk

- https://seatly.uk/about — founder, company stage, contact
- https://seatly.uk/vs/opentable — Seatly vs OpenTable (side-by-side comparison, worked pricing example)
- https://seatly.uk/vs/resdiary — Seatly vs ResDiary (monthly rolling vs annual lock-in)
- https://seatly.uk/vs/quandoo — Seatly as a Quandoo replacement (Quandoo closes 30 September 2026; pricing comparison and migration timeline)
- https://seatly.uk/guides/choosing-a-booking-system — Buyer's guide for UK independents comparing 7 booking platforms
- https://seatly.uk/privacy — Privacy Policy
- https://seatly.uk/terms — Terms of Service
- https://seatly.uk/dpa — Data Processing Agreement

## Contact

- General: info@seatly.uk
- Support: support@seatly.uk
- Privacy: privacy@seatly.uk
- Follow the build: https://x.com/hxrnake

## Current Stage (as of 2026-04-18)

Phase 1 MVP complete, pre-launch. Deployment (M8) underway. Pre-launch, onboarding the first cohort of UK independent restaurants in Southampton. Building in public.